The Image Of Visual Culture Essay - 969 Words

An Image Transmits Information to Public ‘Visual culture’ contains many different media forms ranging from art works to popular film and advertising to visual data, Visual culture looks at how those images transmit messages within a culture (Sturken Cartwright, 2005, P.1). Individual choice has a high value in the world of consumerism (Sturken Cartwright, 2005, P.191). KENZO’s advertising use colours and display of the furniture to reflect people s emotion to express their product design. This essay analyses this advertisement’s surreal image, layout and colour, and the advertisement’s implications of those elements. To explore the information of this advertising want to express to the public. The advertisement is KENZO’s collaboration with art magazine Toilet Paper, in KENZINE Vol. 3, this is the third season of KENZO cooperation with the Toilet Paper magazine. The magazine was published in November 2014. KENZO is a democratic luxury brand, design for the fashionable person, KENZO’s clothes are colourful. Violet, blue and wine red are often appear on KENZO’s clothes. And KENZO’s clothes are often appear on the street photograph, made it become a high street retailer. This advertisement reflects a surreal image, like a fairy tale: Alice’s Adventures in Wonderland. The photograph uses colour and space to transmit KENZO’s brand position and theme. The topic of the advertising is called KENZO’s Surreal Trip. At the bottom of the photograph there is the logo of KENZOShow MoreRelatedVisual Culture Of The First Three Lectures994 Words   |  4 Pagesprovide three images of visual culture and use them to describe what visual culture is. Visual culture describes the aspects, things and objects, in our world made to be looked at. It is most often associated with art however could include advertisements, books, buildings etc. Figure 1 is a photograph of the facade of the Portal of Last Judgement, Notre Dame. The carving is a representation of a she-devil urinating on a cardinal, pope, and a king. This is an example of visual culture as its purposeRead MoreEssay about The Visual Culture913 Words   |  4 PagesThe Visual Culture Over the past few decades, enhancements in the visual fields have greatly improved, giving weight on the importance of visual material in text. Something that is more visually stimulating can usually make a text more convincing or credible. The term â€Å"seeing is believing† proves this fact. As humans, we tend to believe something if we can actually see it, which is why Jay David Bolter has referred to this phenomenon of the changed role of text and graphics asRead More The Visual Rhetoric of Traumatic Histories Essay1107 Words   |  5 PagesThe Visual Rhetoric of Traumatic Histories Among the problematics that guide my understanding of the possibility of visual rhetorics are three. Each might be considered to exists within/bring together the nexus of history, images, and power. This nexus helps to form a framework for an economy of verbal and visual images that, in turn, might become the fabric of a visual rhetorics. The first is what I want to call the enigma of unrepresentability. The second is that images become especiallyRead MoreThe Importance of Visual Literacy1255 Words   |  6 PagesVisual literacy, as defined by The Association of College and Research Libraries Image Resources Interest Group, â€Å"Is a set of abilities that enables an individual to effectively find, interpret, evaluate, use, and create images and visual media.† (ACRL). While the concept itself, as well as awareness of its role in people’s everyday lives is increasingly widespread, its’ worth is still highly debated. It is evident in our daily lives, messages con veyed through billboards, television advertisementsRead MoreEssay about Visual Culture of the Civil Rights Movement696 Words   |  3 Pages The meaning, significance, and definition of race have been debated for centuries. Historical race concepts have varied across time and cultures, creating scientific, social, and political controversy. Of course, today’s definition varies from the scientific racism of the eighteenth and nineteenth centuries that justified slavery and later, Jim Crow laws in the early twentieth. It is also different from the genetic inferiority argument that was present at the wake of the civil rights movement. HoweverRead MoreEssay about Summary and Analysis on Practices of Looking915 Words   |  4 Pagesunderstanding visual culture. Filled with numerous illustrations, the book observes how images play a very significant role in our everyday lives. The concepts of reproduction and demonstration relative to the times past of visual technologies are scrutinized in chapter four of the book. From the development of perspective in art to inventive movements such as Realism and Cubism, the chapter draws out the history of concepts of realism in images. It analyzes the occurrence of visual knowledge, fromRead MoreVisual Anthropology And Cultural Anthropology1554 Words   |  7 Pagesdifferences in human cultures and how they have evolve. â€Å"There are now four major fields of anthropology: biological anthropology, cultural anthropology, linguistic anthropology, and archaeology† (Dennis O Neil). Within these fields are subfields, visual anthropology is a very important subfield of cultural anthropology. Visual anthropology is the study of the history of human customs and culture through what one sees or perceives in various types of media. Therefore, â€Å"†¦the use of visual material in anthropologicalRead MoreArt as a Mirror of Society678 Words   |  3 Pagesinto meaning by ones ideology and inspiration, which allows us to related to Art in our own way. Visual Arts evokes conversation and seeks to solve problems of creativity and visual communication which has become a dominant global, social, racial, political, religious and capitalist force. The commercialization and commodification of this Visual Art shapes perceptions of visual cultures and visual communication. Art is therefore a reflection of a society influenced by ones own self conceptsRead MoreSkills For Visual And Written Analysis1474 Words   |  6 PagesSkills for visual and written analysis have emerged to be a central debate in different art societies. Writing about art has materialized to become a variable way to practice cultural, social, economic and political aspects. Precisely, a personal response to an art piece increases the understanding of the piece of art. As such, the role of individuals such as curators has become essential in improving the understanding of art. Evidence has proved that visual art has far reaching impact in readingRead MoreThe Power Of The Image Within The Realm Of Media And The Digital World1310 Words   |  6 Pagesassert that contemporary culture is dominated by images. Furthermore, it is widely understood that images articulate ways of seeing the world. Given that the average American is confronted with up to 5,000 advertisements a day, it is diff icult to refute the legitimacy and impact of these claims. Advertising, film, print media, and the digital world all rely on the visual to transmit potent messages to the public. These images are rarely just aesthetic displays. Each visual put before us is replete